TRANOÏ au Carrousel du Louvre !

En Mars, NOUVEAU ! retrouvez tokyoeye à TRANOÏ au Carrousel du Louvre !

Durant la semaine de la mode, tokyoeye revient présenter 9 marques influentes
à Tokyo dans le coeur parisien de la mode des créateurs.

Tokyoeye est un projet du Ministère Japonais de l’Economie, du Commerce et de
l’Industrie (METI) créé en faveur du développement international des activités de la mode et du design japonaises.

Par l’organisation de salons professionnels, de showrooms et de tests marketing dans
des boutiques phares comme colette en Europe et en Asie, tokyoeye renforce et développe l’image de la mode japonaise, un domaine reconnu et renommé de la « soft power » nippone.

Du 4 au 7 mars 2011, tokyoeye à Paris pour la 3ème fois, présente à TRANOÏ, 9 marques de mode et d’accessoires féminines, actuelles et pointues. Passées au prisme de la créativité et de l’exigence tokyoïte, les collections des 9 créateurs de ces marques incarnent le fameux esprit « cool japan ». (Automne-Hiver 2011).

Les 9 marques présentées par tokyoeye sont :
CARROUSEL DU LOUVRE, 99 rue de Rivoli, 75001 Paris.
De 10:00 à 19:00 (le 7 mars jusqu’à 18:00).

FUGAHUM
JOJI KOJIMA
motonari ono
Naoshi Sawayanagi
syoaiya
20,000,000 fragments
BALMUNG
DRESSEDUNDRESSED
e.m.a.

Parmi les 7 marques de mode et les 2 marques d’accessoires Femme de cette édition, 4 sont déjà venues dans l’une ou l’autre des deux précédentes présentations de tokyoeye à TRANOÏ SHOWROOM.

En Chine, autre pays visé par le METI, tokyoeye réalise également des actions fortes depuis 2009 pour aider des marques pertinentes à se développer.
En décembre, pour la deuxième fois, tokyoeye a organisé un showroom professionnel à Shanghaï pour 8 marques. tokyoeye y a également créé un pop up dans la boutique SEVEN DAYS durant 3 mois. La fréquentation du showroom et les ventes réalisées dans la boutique ont sensiblement progressé depuis la première édition.

En janvier, à Hongkong, tokyoeye a organisé un showroom pour 9 marques. Celles-ci ont également participé à un défilé durant la Fashion Week de Hongkong. tokyoeye y réalise actuellement un test marketing grand public au Miramar Shopping Center.
À partir du 24 février, tokyoeye réalisera un nouveau test marketing avec 4 marques au sein de la boutique JOYCE, l’une des plus pointues à Hongkong. Deux marques présentes à Paris : BALMUNG et FUGAHUM y participent.

Parallèlement au projet Tokyoeye, le METI a créé le projet tokyoeye fabric collection pour réaliser des actions de promotion dédiées aux fabricants de tissus japonais en direction du marché chinois du secteur mode. La première édition de ce projet s’est déroulée en décembre dernier à Guangzhou avec succès.

Guangzhou, ville à l’écart des grands rendez-vous habituels, a été un choix pertinent car elle est proche des sièges des compagnies chinoises ciblées.
10 fabricants ont participé à la première édition de tokyoeye fabric collection. Ils produisent entre 130 000 et 12 millions de mètres annuels mais la plus part autour de 150 000 mètres. Au sein de la présentation, tokyoeye fabric collection a spécialement réalisé pour les visiteurs un pôle d’information des tendances tissus. Malgré les prix parfois élevés des tissus, les fabricants ont signé des commandes de plusieurs dizaines de milliers de mètres montrant que le marché chinois est prêt à utiliser des textiles haut de gamme venus du Japon.

20,000,000 fragments
www.20mf.com

Brand Profile
20,000,000 fragments is a fashion brand produced by Gas As Interface .,Co.Ltd(Tokyo,Japan)
The brand started from the ’06-07 A/W collection, Designer is Yurina Kawaguchi.

Brand Concept

“20,000,000 fragments.” In a lifetime, we have endless thoughts, things we could do, people we meet, and clothes we wear.
The importance of keeping vast but finite elements close to our hearts.
Our message is the new creations brought to life when these elements we call fragments meet.
As we take on craftsmanship with sincerity and seriousness, our hopes is for our garments to become a “special” fragment in a person’s life and be loved for a long long time ahead.

BALMUNG
balmungtokyo.web.fc2.com

Designer Profile : Hachi
He was born in Fukuoka in 1985. After studying electrical control engineering in high school and fashion in dress design school, he started his own small label “BALMUNG”.
“The discovery with immaturity, the handmade by myself” is philosophy of how he makes, there are from daily casual to special one. Actually provides his clothes and objects for LADY GAGA and artist TERENCE KOH, and also his friend MADEMOISELLE YULIA in Japan.
In 2010, he has the installation window display of OPENING CEREMONY in Tokyo, and also the collaboration with “CHAOS LOUNGE” which are artist group born from Japanese internet scene, the works are expanded.
Now his clothes are selling in Japan, and Hong Kong and London.

Brand Concept
“The process of circulation inspired by the relationship between cities and people.
The outcome inspired by the relationship between cities and people.
The quest motivated and inspired by the relationship between cities and people.
The accumulation of research inspired by the relationship between cities and people.”

DRESSEDUNDRESSED
www.dressedundressed.com

Designer Profile : TAKESHI KITAZAWA / EMIKO SATO
In 2006, Takeshi Kitazawa and Emiko Sato established Tokyo iconic underground select shop
“CANDY” as the opening director and buyer. In 2009 the pair went independent, establishing
their own brand “DRESSEDUNDRESSED”.

Brand Concept
The concept of “DRESSEDUNDRESSED” concentrates on the atmosphere between
contradictory elements, the MASCULINE and the FEMININE, MODE and the STREET, the
FUTURE and the PAST, LIGHT and DARKNESS. Coming from and living within the
underground street-couture Tokyo fashion scene, the clothes they design mirror the asexual
nature of their world. This unique subculture perspective mixes ideas of Japans Haute Couture
heritage with the Street fashion scene is famous for worldwide, making
“DRESSEDUNDRESSED” a powerful modern brand.

e.m.a.
www.epochmakingaffinity.us

Designer Profile：Jumpei Mitsutaki
Mr. Jumpei Mitsutaki studied fashion design at Tokyo Mode College.
Afterwards, he started creation of accessories by his own inspiration.
He began with costume and cinema and theaters.
In 2010 he established a brand of accessories named 『e.m.a.』
Simultaneously, he started an exhibition in cooperation with other artists “Collective Showroom” under his direction.
Now the scale of his activities is growing up, while he keep launching new creations.

Brand Concept
Inspired by heart, with a freedom of using materials, guided by contemporary themes, an idea becomes reality.
Growing up in a daily life, a search for permanent beauty will be completed by wearing it.
A creation of accessories that make your mind and world lighter and more distinguished.

FUGAHUM
www.fugahum.com

Designer Profile: Akiyoshi Mishima / Asuka Yamamoto
Akiyoshi Mishima was born 1978 in Osaka.
In 2001, Akiyoshi graduated from Graphic Design faculty of Osaka Communication Arts and joined the art group.
Enlightenment where he played a leading role before becoming an independent artist in 2009. He is currently working as art director and VJ who creates works in design, visual film and spatial installation.
He is also a contemporary artist and member of NANZUKA UNDERGROUND and holds exhibitions in Japan and abroad.
Asuka Yamamoto was born 1980 in Osaka.
Asuka is a graduate of Fashion Design Course, Fashion and Culture faculty at Seian University of Art and Design.
She Joined Yohji Yamamoto in 2000, and worked in the Sewing and Pattern Department of Yohji Yamamoto Femme until June 2006.
During the five years at the haute couture house, Asuka gained extensive experience as a designer by improving her skills through unorthodox creating techniques while she also received influence from her peers who create products with universal beliefs and principles in the fast-changing world of fashion. Such influence has now become her foundation of work.

Brand Concept
“FUGAHUM” is an imaginary country on our planet. Just like any other country,
“FUGAHUM” has its own history. “FUGAHUM” has a past in which the native people were occupied by a higher civilization resulting in major changes in thoughts and culture.
The natives of “FUGAHUM” accept their new history to coexist and prosper with the rest of the world.
They are creating new values under the influence of the invaders’ culture and religious beliefs. They evolve as they mix, arrange and renew their beliefs with values that are new to them. That is how their new history is being made.
“FUGAHUM” is an art project that aims to establish such country and portray profiles of its history through various art forms not just limited to fashion.

JOJI KOJIMA
www.jojikojima.com

Designer Profile
Born in 1987. Started making jewelry at the age of 15. Studied graphic design at Tama Art University, Tokyo.

While having some experiences at YOSHiKO CREATiON PARIS.
Attracted world attention by offering one of his pieces for LADY GAGA’s album jacket.
In 2010, established JOJI KOJIMA as his own brand.

motonari ono
www.motonari-ono.com

Designer Profile ： Motonari Ono
Ono went to Mejiro Design School during 2000 and 2002. From 2002, he started at London College of Fashion Foundation(LCF) where he graduated with honors in June 2003. In September 2003, he enrolled in Royal College of Fine Art Antwerp where he left shortly after to work for Bora Aksu, a London designer. In 2004, he joined Bora Aksu as a chief pattern-maker. After returning to Japan in 2006, he established motonari ono.

Brand Concept
I suggest a classic romantic fashion with luxury although being delicate.
And I am conscious of ‘made with clothes making the body of the woman look beautiful.
I express the style that is not too sweet by detail and technique of men.

Naoshi Sawayanagi
www.naoshisawayanagi.web.fc2.com

Brand Profile
Naoshi Sawayanagi has started in 2008. This brand came out Japan Fashion Week by
WHOLEGARMENT TOKYO in 2009.
At the same year, he has started Naoshi+DENIM cooperation with jeans maker.
Through many exhibitions, he collaborate with many textile companies and propose his design to them.
And he showed his new collection in New York, and exhibit at TRANOI SHOWROOM(Paris) in 2010 and exhibit at Hong Kong Fashion week 2011.

Brand Concept
The world where we live consists in the flow of nature. We have developed the science and the technology and it has acted against the flow in nature.
But we have to coexist the world. It seems no relation with fashion, but we think that
consciousness to the environment is necessary to fashion culture.
We take this idea as a theme of 2010-11 AW collection, we named it “ware the material”. We think this collection was made by the Japanese creation power.

syoaiya
www.purebluejapan.jp

Designer Profile : Kenichi Iwaya
The products designer was a textile designer taking advantage of knowledge and experience, he is intent on creating the original fabric and original indigo blue in particular, he has confidence in inimitable deep indigo created with network of Okayama that is production area of denim.

Brand Concept
We do not show our products by unique in designs, but we create a products that have gentle and a inimitable air by adding a little bit of Japanese sensitive essence to familiar clothes most of all, we are particular about our original indigo color and the texture all processes of all products are done in Japan.